IQVIA Branding & Site Design
role: Creative Director, art director
Responsibilities: client management, c-suite presentations, creative direction, detailed design, experience oversight
“Two companies joined forces to move healthcare forward. We joined forces with them to define a brand and digital experience solidifying the idea that data is nothing without humanity.
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As a newly merged company IQVIA had a need to tell a unified brand story, express the depth and breadth of their combined offering and reinforce their status as a global leader in healthcare intelligence.
Building on their existing tools, knowledge-base and combined brand equity, we helped them relaunch as a new brand, and created an experience to help position IQVIA as not only a trusted resource, but a change-agent for its clients.
Vision and Define
Through a focused research and brand phase by a 3rd party research firm, and various visioning workshops, we helped refine this yet to be named company’s brand differentiators, brand personality and design principles, all under the brand promise umbrella “Future Forward”.
Explore
“With a solid brand foundation we explored three conceptual directions of Future Forward.”
“We conceptually explored a multitude of aspects comprising the future brand.”
Ad like objects (click to enlarge each ad)
Imagery Overview
Data visualization
Brand signifiers
Type Treatments
Digital like layout
Extend and Refine
Once the foundation of the brand was validated and approved, extending it to detailed design deliverables such as business cards, ads, brochures and web work brought the brand to life, enabling us to spot any refinements needing to be done.
Out of home
Brochures & Ads
White Papers & PPT
Website
Digital Design
Governance
How we solved it:
Digital Strategy
Brand Strategy
Brand and Vision Workshops
Content Strategy & Creation
Governance
Visual Design
Information Architecture & UX
Outcomes
A one of a kind brand with the research and humanity to back it through all brand touch points. Using an offshore, client contracted developer, a component based design system made for an easy to implement digital experience worthy of a world class health and research company.